Specialized cosmetic SME with international expansion

PYME estética

Secciones

The client

International Spanish SME company with sales throughout Europe and in need of expansion to Asian, Middle East and North American markets.

The challenge

  • High value-added product, well valued in European markets
  • Need for strategic alliances
  • Need to know which markets to prioritize and which channels to develop.
  • Regulatory impact
  • Priority in launches and formula adaptations with new products different from the European ones.

The solution

  • Analysis of potential markets
  • Regulatory impact analysis by channel
  • Selection of online, offline channels
  • Strategic sourcing of distributors in Asian and U.S. markets
  • Dropshipping channel development
  • Development of alliances with local manufacturers and/or companies according to local regulations.
  • Development of the relationship with distributors directly and through partnership programs
  • Adapting products to markets

Results

  • Sustained sales growth in a mixed distribution model
  • 10 new markets in 2 years
  • Online product sales through local marketplaces and dropshipping
  • Planned international expansion and company growth in new markets
  • Establishment of new top-selling products exclusive to Asian and American markets
  • Increased direct sales to end customers (D2C)