The client
International Spanish SME company with sales throughout Europe and in need of expansion to Asian, Middle East and North American markets.
The challenge
- High value-added product, well valued in European markets
- Need for strategic alliances
- Need to know which markets to prioritize and which channels to develop.
- Regulatory impact
- Priority in launches and formula adaptations with new products different from the European ones.
The solution
- Analysis of potential markets
- Regulatory impact analysis by channel
- Selection of online, offline channels
- Strategic sourcing of distributors in Asian and U.S. markets
- Dropshipping channel development
- Development of alliances with local manufacturers and/or companies according to local regulations.
- Development of the relationship with distributors directly and through partnership programs
- Adapting products to markets
Results
- Sustained sales growth in a mixed distribution model
- 10 new markets in 2 years
- Online product sales through local marketplaces and dropshipping
- Planned international expansion and company growth in new markets
- Establishment of new top-selling products exclusive to Asian and American markets
- Increased direct sales to end customers (D2C)