The client
Emerging South American-based company in the natural ingredients industry faced the challenge of establishing a strong position in a competitive national market.
The challenge
With an operational base dependent on the use of grape pomace, the company struggled to differentiate itself and maximize the efficiency and sustainability of its production chain. Faced with the growing demand for ecological and sustainable products, the company sought to innovate in its offer of natural ingredients, highlighting the need for a strategy that would align its operations with market expectations and the principles of environmental sustainability.
The solution
- Market and competitor analysis: market assessment and identification and competitor analysis
- Use of SWOT analysis to identify innovation and sustainability opportunities
- Establishment of strategic objectives to position the company as a leader in the sector.
- Proposals for collaboration with universities and research centers for the development of more efficient and environmentally friendly extraction technologies.
- Content marketing proposal for campaigns focused on consumer education about the benefits of natural antioxidants and commitment to sustainability.
Results
- Detailed Strategic Plan with clear pathways for product innovation and sustainability
- Improved market position through differentiation and sustainability strategies
- Increased brand awareness by strengthening the company’s image as a pioneer in the sustainable use of grape pomace.
- Creation of a new line of natural antioxidants extracted from grape pomace, using sustainable and leading-edge extraction techniques.
