European company bidding for tenders in Brazil

Energía eólica

Secciones

The client

European company with numerous wind farm installation projects in the old continent.

The challenge

  • Bids on the Brazilian market impose a high percentage of Buy
  • Brazil and the cost of transporting materials from Europe to Latin America drive up costs
  • The company is considering a Make vs. Buy study, installing locally or subcontracting part of the service to locally established companies.
  • The latest tenders have not been won, and Brazil was a clear axis of development for our client.

The solution

  • Value chain decomposition of the wind farm design, manufacturing, transportation and installation business.
  • Identification of cost scales in Europe
  • Research on the Brazilian market and the structure of the industrial fabric
  • Benchmark of average costs in each geographic area of Brazil
  • Transportation costs and import and shipping charges
  • Identification of potential suppliers
  • Construction of a cost and pricing model

Results

  • Construction of a supply chain scheme with materials manufactured in Europe (Core Business) and imported in Brazil.
  • Preliminary agreements with actors for the manufacture of the remaining materials + transportation + installation depending on the geographical areas where there are wind farm installation projects.
  • The Brazilian industrial fabric does not have the same structure as in Europe. With much less integration. It was necessary to create a local organization to pilot and manage the interface between stakeholders.